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ONE TREE IS PLANTED WITH EACH PURCHASE

THE STORY OF THE WORLD OF INDAH

The Story Of The World Of INDAH

Welcome To The World Of INDAH

Step into The World Of INDAH, where enchanting designs come to life through Coco Effendi's magical journey. With a team of highly skilled artisans in Indonesia, Coco transforms her powerful visions into reality. Dedicated to the art of craftsmanship, our skilled artisans use ancient techniques and traditional hand tools to bring each INDAH design to life. Every piece undergoes a meticulous process, intertwining precious crystals, gems, and recycled metals, culminating in an exquisite finish bathed in 24k gold or genuine silver.  So much love that goes into creating our pieces which reflects the deep passion our artisans have for their craft and for The World Of INDAH.

INDAH's designs tell a magical tale, reflecting Coco's soulful expression, embracing slow fashion, organic beauty, and an unwavering commitment to contribute to a better world through sustainable practices.

Coco Effendi believes crystals as the "Art Of The Earth," infusing love and positive energy into every design. The outcome is more than just empowering – it creates complete chakra harmony for those adorned with INDAH. Rooted in Coco's deep spiritual connection to Mother Earth, the brand is inspired by her dedication to sustainable design and the exceptional artisanship of Indonesia.

We are so happy you are here, thank you for visiting & exploring our magical designs at The World Of INDAH.