Meet Coco Effendi - The Creative Visionary Behind The World Of INDAH
Coco Effendi, a luminary in sustainable design, is the creative visionary shaping The World Of INDAH. Originally recognized as an international beauty artist, Coco's innate creativity and organic approach extend seamlessly into her jewelry designs. Well-traveled and deeply committed to sustainable aesthetics, her journey led her to establish Purnama Style Lounge, a distinctive beauty and jewelry sanctuary in the picturesque Okanagan Valley of British Columbia. The name, drawn from Sanskrit, reflects her lunar connection, embodying the essence of a full moon.
Born in the serene Okanagan Valley, Coco's journey of exploration unfolded across over 25 countries so far. Bali, the "Island of the Gods," deeply resonated with her, sparking a profound connection. Guided by meditations, sound baths at The Pyramids Of Chi, and ceremonies with her Balinese priestess, she birthed The World Of INDAH—a brand seamlessly blending sustainability, fashion, and charitable initiatives.
INDAH transcends beyond a mere jewelry line; it embodies purpose, actively embracing eco-friendly and fair-trade practices. A commitment to Indonesia's communities is woven into the brand's fabric, supporting families and collaborating with Angel Of Paws Bali for vital animal rescue efforts. Crafted with intention, passion, and the transformative power to empower those who wear them, INDAH designs serve as conscious symbols of mindful living.
Coco's journey reached new heights when she launched her Hair Couture Line at the historic Villa Casuarina, the former Versace Mansion in Miami. Elevated by success, Coco was asked by the event director at Versace Mansion to curate an exclusive collection inspired by Gianni Versace, taking center stage in the courtyard at Art Basel in a dynamic live art show. This pivotal moment enabled Coco to effortlessly weave her talents amidst the opulence of the mansion's courtyard, captivating audiences with an exquisite fusion of fashion and art. The culmination of this experience firmly established Coco's standing as a trailblazer in the realm of sustainable luxury, showcasing her visionary approach to elegant hair couture.